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Wishlists, minus the awkward part

Know exactly what they'll love.

Create beautiful wishlists, share the things that matter to you, and make gifting easier for everyone.

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A Sony mirrorless camera on a dark table

Sony α7 IV

$2,498·The dream item

Nobody has claimed it.
Yet.

A list should sound like the person who wrote it.

Anyone can paste a link. What makes something easy to buy is knowing why it is on the list at all, so every item has room for the story, in photographs, in writing, or in a video note thirty seconds long.

Every photo I like, I have already cropped to about 35mm. Fast enough for gym light, wide enough for a table of cards without bending the corners.
Hunter · Sigma 35mm f/1.4
I have been playing records through a suitcase player since college and I can hear every bit of it. This is the last turntable I would ever need to buy.
Maya · Rega Planar 2
The whole trip is built around one evening in an onsen town with the mountain out of the window. Everything else on this list is logistics.
Dev · Two nights in Hakone

How it works

Three steps, and only the first one takes any thought.

  1. 01

    Add what you love

    Paste a link or start from scratch. Add photos, a price, and a line about why you want it. That line does most of the work.

    Photos, multiple angles, and a video note if you feel like talking.

  2. 02

    Share your list

    One link, and a preview that actually looks like something. Public, link-only, or private. Your call, per list.

    No account needed to open it, or to give something.

  3. 03

    Let everyone coordinate

    Whoever is buying claims the item quietly. Everyone else sees it is taken. You see none of it until the day.

    Holds expire on their own, so nothing sits forgotten.

The part nobody else does properly

Two people. Two very different views.

A claim has to be public enough that nobody buys the same thing twice, and private enough that the surprise survives. So it is both, depending on who is looking.

What everyone buying sees

Seiko Presage Cocktail Time

$475·Really wants

Spoken for

Someone got there first, so you pick something else. No group chat, no spreadsheet, no two identical watches.

What Hunter sees

🎁Your Graduation list has activity

Two items are spoken for. Which two is not his business until September.

Surprise mode is on by default, and it is enforced on the server, so the answer is never sent to his browser to be dug out later.

Not everything worth wanting fits in a shopping cart.

A trip. A slow save. One card to finish a set.

A camera

$2,498 · with a video note

A record player

$675 · Maya's dream item

Sneakers

$110 · size 10.5, plain white

A collection

$420 · the 89 Hoops set

A place to stay

$340 · not a thing at all

A slow save

$749 · saving, not asking

Your people want to get this right.

Give them one good link. Start with a single list. The thing you have been thinking about for months already counts.

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Photographs from Unsplash